International Campaign Management Director

Mirjam Hägele, International Campaign Management Director

Mirjam Hägele works with foodwatch international since 2020. She coordinates the common international campaigns work of the national foodwatch offices in Brussels, France, Germany, and the Netherlands.

As food law is highly harmonized in the single market of the European Union, many relevant policy decisions about food safety, product labelling, consumer protection, etc. are taken at European level. The same is true for trade policy and treaties. The governments of EU member states are obliged to enforce these EU rules.

Mirjam Hägele ensures, that the joint forces of foodwatch are optimized for effective international campaign actions that push EU institutions as well as international food corporations to improve relevant standards and respect consumers’ rights and interests.

Born in Bavaria, Mirjam Hägele studied German literature, German language, and Political Science in Hamburg and Madrid. Working as a journalist for dpa during her studies, she entered the development NGO scene as a media trainee for the German Foundation of World Population DSW in Hannover in 2004.

Before joining foodwatch, Mirjam Hägele has worked for 13 years with the development and aid organisation Oxfam Germany as Head of Media, International Campaigns Coordinator, and Institutional Partnership Coordinator. When coordinating the pan-European campaign Make Fruit Fair! for Oxfam, she learned in many ways how human and environmental rights are constantly abused in the food production and that societies pay the price for the food industry’s externality costs. She is convinced that trade, agriculture, and food laws have to change for the better.

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